YOU'RE looking for a woman sales executive to promote the company's products that cater to men. The candidate must be attractive and amiable. After interviewing more than 15 applicants, Bea and Cathy came out as the top two contenders in your short list. The trouble is that the only difference between the two is a few decimal points in terms of physical appearance.

I'm not saying that the true meaning of sales is about a sales woman's beauty. No, the true meaning of sales is sustainable profit in good taste. The way to do this is to hire someone who looks like the younger version of Natalie Portman or Sofia Vergara.