FOUR key factors should drive the condominium market: location, renting prospect, developer record, and price. These insights were shared by Joey Bondoc, research director at Colliers International Philippines, in a recent property preview event hosted by RLC Residences.

According to Bondoc, buying a property in the right location is vital. About 62 percent of respondents of a Colliers study prioritize proximity to offices, malls, and other amenities when buying a condo unit in Metro Manila. This trend is particularly evident in the success of RLC Residences' SYNC N-Tower located in Pasig, which boasts 71 percent units sold to date. Accessible to Makati, Fort Bonifacio, Eastwood City, and Ortigas Center, SYNC has resonated with urban dwellers seeking a strategically located residence that complements their lifestyle.

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