THE Bank Marketing Association of the Philippines (BMAP) celebrates its golden anniversary this year with the theme "BMAP@50: Tradition to Transformation," which reflects on the significant milestones and achievements of the organization through the years. It also sets the stage for a future where it continues to lead the way in driving innovation in the banking sector.
Since 1974, BMAP has been at the forefront to promote and elevate the practice of bank marketing in the country that influences guidelines and actions on pertinent industry matters and continues to effectively serve as the voice on issues and events affecting the banking industry, consumer interests and protection.
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