WASHINGTON, D.C.: Facebook and Instagram giant Meta on Friday said it will begin labeling AI-generated media beginning in May, as it tries to reassure users and governments over the risks of deep-fakes.

The social media juggernaut added that it will no longer remove manipulated images and audio that don't otherwise break its rules, relying instead on labeling and contextualization, so as to not infringe on freedom of speech.

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