THE LEGO Group successfully launched Play Unstoppable in the Philippines, a campaign geared toward inspiring girls to explore and express their creativity without limits. This followed the research, commissioned by the toy company, revealing that while girls feel increasingly confident to engage in all types of play, they remain held back by society's ingrained gender stereotypes.
According to the findings, 76 percent of young girls felt confident in their creativity. However, these decline as they get older. Two-thirds of participants reported they often feel worried about sharing their ideas. This was compounded by the pressure of perfectionism and anxiety about making mistakes (72 percent). Even parents agree; 71 percent say girls were more likely to hold back developing their ideas because of these pressures.
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