EUROPEAN home appliance brand Beko recently announced through its Philippine branch that it will now oversee the distribution and after-sales services for Hitachi-branded home appliances in the Philippine market.
Beko Philippines will directly coordinate with Arçelik Hitachi Home Appliances, a joint venture between Arçelik and Hitachi Global Life Solutions Inc., established in July 2021, responsible for manufacturing, selling and servicing Hitachi branded home appliances worldwide (excluding Japan). This transition aims to ensure uninterrupted supply and enhanced services of Hitachi-branded Home Appliances products for customers in the Philippines.
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