WITH generative AI coming into the mainstream globally, generative AI chatbots are quickly gaining popularity. The case for deploying chatbots is strong — they offer efficiency and convenience, automate repetitive tasks and queries, and simulate human-like conversations with users — freeing up teams to focus on areas where a human touch is actually required.

Recent initiatives in the Philippines have underscored the transformative potential of AI chatbots in addressing societal challenges. For instance, the launch of a chatbot by Quezon City to combat domestic violence highlights the innovative applications of AI technology in social welfare. Across businesses, there has also been a move toward adopting AI chatbots for customer service, spurred by the technology's ability to handle multiple conversations at any time and the personalized experience it can offer customers.

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