BEIJING: Chinese consumer tech giant Xiaomi will launch its first-ever electric vehicle (EV) at a press conference in Beijing on Thursday, injecting itself into a fiercely competitive sector in the world's largest car market.

China's EV sector has grown rapidly in recent years — propelled by purchasing subsidies that were discontinued in late 2022 — and dozens of domestic automakers are engaged in a stiff price war to get ahead in a crowded market.

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