Read this in The Manila Times digital edition.
TO address the needs of agriculture stakeholders to have easier access to science-based rice information, the Philippine Rice Research Institute (PhilRice) launched new social media accounts during its Farmers Field Day dubbed "Lakbay Palay" in Muñoz, Nueva Ecija, on March 20-21. The institute's page on YouTube (https://www.youtube.com/@philricetv/shorts) and TikTok (https://www.tiktok.com/@rice_matters) were created based on rice stakeholders' demand for rice information on the two social media platforms.
In a survey conducted on the Department of Agriculture-PhilRice Facebook page, 87 percent of the 1,205 respondents indicated that they search for rice information on YouTube while in another poll, the majority of over 200 respondents expressed an interest in obtaining farming tips on TikTok.
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