Beauty enthusiasts are in for a treat at the first-ever BeautyCon 2024, happening over at the SMX Convention Center.

"BeautyCon brings together for the first time Watsons, Look and SM Beauty brands in one room. We offer immersive beauty experiences, amazing promos and deals that are exclusive here," Sharon Decapia, Watsons Senior AVP for Marketing, PR and Sustainability, said in an interview on the second day of the event.

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