IN a world where the pursuit of profit often overshadows the importance of societal well-being, it is heartening to witness a growing recognition of the role businesses can play in driving positive change. At the recent public launch of the Phinma-DLSU Center for Business and Society, which was held March 8, 2024, at The Fifth at Rockwell, industry titans, business school administrators, and business student leaders were asked, 'How can business be a force for good?' The responses, collected through an interactive digital freedom wall hosted through Mentimeter, revealed a compelling narrative of how we perceive the potential of business to make a difference.

Four key themes emerged from the collective wisdom: ethical business practices, fair labor, community engagement, and sustainable practices. These themes underscore a fundamental truth — that the role of business extends far beyond mere profit generation. Instead, businesses have the power and the responsibility to shape our society for the better.