(2193rd of a series)
LIKE most people, it took me a long time to discover that what matters more in writing is not so much what we want to say but what the readers want to know. This, I think, is the biggest single reason why most of the writing we see around us is stiff, obtuse, and uncommunicative. Many writers forget or don't even think about who their readers or listeners are. They do a secret monologue to themselves.
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