THE Information Technology and Business Process Management (IT-BPM) Industry Association of the Philippines (IBPAP) has partnered with BBDO-Guerrero for a transformative rebranding to become a $59-billion industry by 2028.
IBPAP President and CEO Jack Madrid said the rebranding aims to diversify and highlight the IT-BPM industry's role as a key collaborator with Fortune 200 companies worldwide.
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