IN a world where success was often measured by career milestones and material wealth, there existed a beacon of inspiration in the form of Dioceldo Sy, fondly known as Deo to those who had the privilege of knowing him. As the founder of Ever Bilena, the No. 1 local makeup brand in the Philippines, Deo's journey was a testament to the power of determination, heart and a genuine focus on people rather than just profits.He didn't inherit his success; he built it from scratch with nothing but his ideas and strong dedication. Ever Bilena wasn't just a business venture for him; it was a labor of love, fueled by his passion for cosmetics and his belief in empowering Filipino women to feel beautiful in their own skin. Through sheer grit and perseverance, he transformed Ever Bilena into a household name, earning the trust and loyalty of countless customers nationwide.But his impact went beyond the boardroom. As the owner of the basketball team, Blackwater Bossing, he not only strove for victory on the court, but also mentored young athletes, teaching them the values of teamwork, discipline and resilience. His commitment to nurturing talent extended to his own family, where he instilled the importance of hard work and independence in his children; never spoiling them but, rather, encouraging them to carve out their own paths in life.His children — namely Dianne, Denice, Demiee, Donway, Daniel, Kirsten, and Christopher Dioceldo or CD —were a testament to his dedication as a father. He never overindulged them, but instead, encouraged them to pursue their own paths in life just as he did. Each of his children carried with him or her the values of perseverance and integrity instilled by their father, making their own marks in the world with humility and grace.As the apple of his eye, his only grandson Jake Dean or JD has brought boundless joy and laughter into all their lives, cementing further the importance of family and love in Deo Sy's heart. His life partner, Christine Codrington, has stood as his pillar of strength and support, sharing in his triumphs and guiding him through life's challenges.Personally, I considered him as my mentor not just because of his business acumen, but because of the invaluable life lessons he has imparted. He continued to remind me that true success wasn't measured by fame or fortune, but by the strength of one's character and the integrity of one's actions.His favorite reminder to me has been, 'Money is just a commodity. Your character and integrity shall always be paramount.'He has taught me to seek guidance from God and to trust in the Lord's timing, knowing that hard work and genuine relationships were the keys to a fulfilling life.As Deo Sy was blessed enough to celebrate another year of wisdom and good fortune, let us all wish him a happy birthday and express our gratitude for his unwavering commitment to making the world a better place. His selfless acts of kindness and continuous support have served as a beacon of hope and inspiration to us all.Happy Birthday, my mentor! We all appreciate you. May the good Lord bless you and your wonderful family more.
