PARIS: Pressed by parents to pose in videos with makeup and skin care products, preteen girls dubbed "Sephora Kids" have taken TikTok by storm in a trend that some specialists brand a danger to children's mental and physical health.

American girls between the ages of eight and 12 are gaining thousands of followers on the video platform by modelling their makeup purchases.

Premium + Digital Edition

Ad-free access


P 80 per month
(billed annually at P 960)
  • Unlimited ad-free access to website articles
  • Limited offer: Subscribe today and get digital edition access for free (accessible with up to 3 devices)

TRY FREE FOR 14 DAYS
See details
See details