THE Museo Enzo Ferrari in Modena unveiled its latest exhibit, the "Ferrari One of a Kind," last February 18. This showcase pays homage to the meticulous craftsmanship inherent in each bespoke masterpiece crafted within the Ferrari factory gates, courtesy of the company's exclusive personalization program available at its Tailor Made centers in Maranello, New York, and Shanghai. Open to the public, the exhibition unveils the exclusivity of these unique vehicles, each reflecting the personality, preferences, and aspirations of individual Ferrari owners.
The tradition of uniqueness has been ingrained in Ferrari's production ethos since its inception. From the earliest GT racing cars tailored for gentleman racers to the pioneering approach enabling clients to customize colors, materials, and finishes of their production road cars, Ferrari has consistently offered personalized experiences. Today, the company provides a spectrum of personalization programs ranging from the Atelier service, offering a wide array of options, to the Tailor Made program, providing innovative materials and bespoke solutions, culminating in bespoke special builds, creating unparalleled one-offs in every aspect.
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