'COMMUNITY-BASED tourism (CBT) can reap great rewards. Done well, it enables local organizations to protect precious habitats, preserve unique culture, and empower grassroots employees,' National Geographic said.

CBT enables communities to get involved in all aspects of tourism, from planning to execution to active participation. It empowers communities to develop their own programs based on their unique customs and traditions, their natural and cultural attractions, and the hospitality of their people with the aim of providing tourists an authentic local experience. It incorporates sustainability and helps reduce the negative impact of tourism in the community.