Growing up in a family immersed in various businesses, Rommel Juan was inspired to create his path in the entrepreneurial world. In 1996, the idea of BINALOT was born – a Filipino fast food concept that embraces the tradition of serving food wrapped in banana leaves and promotes environmental sustainability by reducing the use of disposable packaging. In the bustling world of fast food chains, BINALOT stands out as a Filipino brand that not only satisfies hunger but also serves with heart and purpose.