THERE was a recent study by Ernst & Young (EY) on the future of work in banking that identified the next generation of workers and attempted to answer the question — Do my kids want to work at a bank? They were referring specifically to Generation Z or Zoomers. The answer was not clear-cut as it depends on a lot of things.
Zoomers are the demographic cohort that comes after millennials and proceeds Generation Alpha. Members of Gen Z were those born between 1997 and 2012. As of 2024, the Gen Z age range is between 12 and 27. They are commonly referred to as the first fully "digitally native" generation. They grew up with social media and smartphones. They are used to living in a digitally first world. This group will comprise more than 25 percent of the workforce by 2025 are making their early stage career decisions now. They have the potential to either contribute or deplete the banking talent pipeline.
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