DIFFERENT modes of interaction are used on social media platforms to facilitate engagement, spark discussions and exchange information. One commonly used format in social media postings is the 'question-and-answer' mode. Here, the social media account user posts questions on their social media profiles or pages, purportedly coming from others, who often seek advice, opinions, recommendations or information on a particular topic.

Other users or followers see the question and can respond with their answers, insights, experiences or suggestions in the comments section. They may offer advice, share their perspectives, provide relevant information or engage in dialogue with the original poster and other respondents. This play is used, not only by social media influencers, but by lawyers as well.