'MABUHAY!' greeted the young conductor as I boarded the new hop-on, hop-off (HoHo) modern public utility vehicles (PUVs) that have slowly transformed the transportation scene in Boracay.

'How should I pay?' I asked. 'You have to buy a card, sir. It's P50 pesos one way,' said the conductor. 'But you also get a P200 card with unlimited rides for 24 hours and can visit all the attractions of the island,' he added. 'You can hop on and hop off to Cagban port, Puka Beach, Key Hole, and any of the 20 designated stops.' He sounded more like a tourist guide, and so I got a P200 unli-ride card.