Public Square
PH among 3 most favorable

APAC markets for established brands WHILE emerging brands have made inroads capturing market share from established brands, Bain & Company's latest analysis shows many established consumer product brands continue to achieve success.

The report studied established (also known as incumbent) consumer product brands' market share in 23 product categories across 11 Asia-Pacific markets over a five-year period (2018 to 2022).