First Lady Marie Louise "Liza" Araneta Marcos said the "Bagong Pilipinas" campaign aims to bring the private sector closer to the government as part of a "master plan for genuine development" for all Filipinos.

In her speech at the launch of a medical laboratory services program in La Union on February 6, the First Lady said that "Bagong Pilipinas is not a political game plan that caters to a privileged few."

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