Art and tech

PERSONALIZATION remains a big selling point in a market like the Philippines. As observed during the last holiday season, various online sellers and retailers promote their products with the option to personalize, certainly becoming a big hit to those who prefer to personalize their gifting experience to friends, family, and even corporate clients.

This personalization experience extends to art, and one would notice the many artists promoting their craft online, thereby creating new products and opportunities at this time when art and technology seem to be overlapping (or not). Interesting art-based gifts or services that are available online include digital mini-museums (a personal favorite), mural paintings (when an artist paints your wall based on your chosen design or peg), family sketches, and many others. In the age of AI, this process of engaging with an artist and jointly working on a personalized/curated/customized piece of art is an experience that no digital platform or technology capability can replace. This significant human experience is what makes the back-and-forth activity valuable and, in the long run, sustainable.