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FROM THE DASHBOARD
By Ira Panganiban
Feb 06, 2024 12:00 am

Shooting for a comeback

LAST year proved to be quite challenging for the Japanese-backed Chinese car company Geely. A controversial issue regarding one of its dealerships set back years of hard work dedicated to building its reputation.

Many pundits and observers say it could have been better handled, and we do not disagree. So, the issue has been addressed, the aggrieved customer has been appeased, and Geely now has a new management team to guide it through its rough patches.

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