LONDON, United Kingdom: From cats and plushies to emojis, a new central London exhibition opening on Thursday is exploring the "irresistible force" of "cuteness."

CUTENESS OVERLOAD A photograph taken on Jan. 24, 2024 shows a Hello Kitty installation during a photocall of the exhibition ‘CUTE’ at the Somerset House, central London. CUTE is the first major exhibition to examine the extraordinary and complex power of cuteness, featuring works by over 50 artists and contributors.Coinciding with Hello Kitty’s 50th anniversary, the exhibition will bring together contemporary artworks, including new artist commissions and cultural phenomena, such as music, fashion, toys and video games. The exhibition will run from Jan. 25 to April 14, 2024. DANIEL LEAL / AFP
CUTENESS OVERLOAD A photograph taken on Jan. 24, 2024 shows a Hello Kitty installation during a photocall of the exhibition ‘CUTE’ at the Somerset House, central London. CUTE is the first major exhibition to examine the extraordinary and complex power of cuteness, featuring works by over 50 artists and contributors.Coinciding with Hello Kitty’s 50th anniversary, the exhibition will bring together contemporary artworks, including new artist commissions and cultural phenomena, such as music, fashion, toys and video games. The exhibition will run from Jan. 25 to April 14, 2024. DANIEL LEAL / AFP

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