THIS question begs answers: how many of us have unknowingly fallen victims to the so many kinds of scams that plague our everyday lives because of behavioral shifts online? It happens to the best of us and even to our loved ones, especially our elderly seniors who know nothing but to trust everything they see online as gospel truth.

Scam is a deceptive act, and its intent is to trick or deceive individuals or even organizations into sending (a) money (b) sensitive information or (c) valuables under false pretenses. Some are designed over time to ensure that when they attack, they can catch you at your most vulnerable. Scam can take on various forms, including online fraud, identity fraud and phishing, to name a few. This is how it comes out in the end, but what is important is to understand the storytelling process that scammers employ.

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