Uniqlo sues China rival Shein over viral bag copies

By Agence France-Presse

Jan 16, 2024 5:03 pm

TOKYO: Japanese fashion giant Uniqlo said Tuesday that it is suing Chinese rival Shein over copycats of a massively popular crossbody pouch dubbed online the 'Mary Poppins carryall.'

Videos of fans praising its deceptively small size have gone viral on social media, with one clip on TikTok of a young woman unpacking numerous large items racking up more than a million views.

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