AS a trusted building partner, the company has striven to assist Filipinos in achieving their home and building projects. With the aim to make Wilcon Depot easily accessible to the community, the country's leading home improvement and construction supplies retailer, marked another milestone as it opened its 91st store in Morong, Rizal and its first Do It Wilcon (DIW) store to open this year. The grand opening took place at Manila East Road, Lagundi, Morong, Rizal on January 12.

Leading the ribbon-cutting ceremony are (from left) Wilcon Depot Assistant Vice President for Sales and Operations Rowell Suarez, President and Chief Executive Officer Lorraine Belo-Cincochan, Morong Rizal Vice Mayor Jose Fred Feliciano, Mayor Sidney Soriano, Wilcon Depot Senior Executive Vice President and Chief Operating Officer Rosemarie Bosch-Ong, and Ramonchito Kung. CONTRIBUTED PHOTO
Leading the ribbon-cutting ceremony are (from left) Wilcon Depot Assistant Vice President for Sales and Operations Rowell Suarez, President and Chief Executive Officer Lorraine Belo-Cincochan, Morong Rizal Vice Mayor Jose Fred Feliciano, Mayor Sidney Soriano, Wilcon Depot Senior Executive Vice President and Chief Operating Officer Rosemarie Bosch-Ong, and Ramonchito Kung. CONTRIBUTED PHOTO

As part of the ongoing #FlyingHighTo100 campaign, the opening of the first DIW store format for the year 2024 was a deliberate move to bring premium and future-forward home and building solutions to the growing community of Morong, Rizal. The event was graced by Wilcon Depot executives, esteemed guests, suppliers and Municipal representatives of Morong.

DIW was a new store format, following the rebranding of the Wilcon Home Essentials store. The grand opening marked the sixth store to open in Rizal, following the success of stores in Masinag, Taytay, San Juan, San Isidro and Mayamot.

Morong nestled in the heart of the picturesque Rizal province, boasting a rich history. The town's historical landmarks and stunning landscapes contributed to its emerging status as a potential business hotspot. Wilcon Depot capitalized on this by providing a convenient location that was accessible from the city, facilitating businesses to tap into the large consumer market of the capital.

Moreover, Morong's steady population growth from the 2020 census constituted 2.14 percent of Rizal's total population. With a 4.3 percent annual population growth from the year 2015 to 2020, Morong presented a promising consumer base for Wilcon Depot.

The new Morong, Rizal DIW branch proudly showcased an extensive array of construction materials, home-improvement products, furniture, appliances, and other essentials tailored for homeowners, builders and contractors alike.

Start building big ideas with Wilcon Depot, and shop daily at its newest store from 8 a.m. to 7 p.m. Visit Wilcon Depot DIW Morong, Rizal at Manila East Road, Lagundi, Morong, Rizal.

For more information about Wilcon, visit www.wilcon.com.ph; follow its social media accounts on Facebook, Instagram and Tiktok; or subscribe and connect with it on Viber Community, LinkedIn and YouTube.