PERFETTI Van Melle (PVM) — the global company behind the world's beloved confectionery brands such as Mentos, Chupa Chups and Fruittella — partneres with PCX Markets to fulfill an ambitious and robust sustainability road map that not only exceeds the plastic reduction targets as outlined by the Philippines' Extended Producer Responsibility (EPR) Act, but also simultaneously helps build a circular economy through social impact.

The landmark Philippine EPR Act, which was announced last year and came into effect in January 2023, requires large corporations to recover or divert at least 20 percent of their plastic packaging footprint by the end of 2023; then, 40 percent by 2024, and then, increasing by 10 percent every year until at least 80 percent is recovered or diverted by 2028.