Ayala Land and Make It Makati, together with the local Government of Makati, are gearing up for 'Nostalgia Meets the Future: Ayala Avenue New Year's Eve Countdown to 2024,' marking 24 years since the epic turn-of-the-millennium NYE celebration, Ayala Avenue. Happening on December 31, witness the biggest, brightest, and most iconic celebration of NYE in the country, commencing at 7 p.m. and continuing into the night.

The tradition of the New Year's Eve countdown street party in Makati originates from the turn of the millennium, when the city hosted a grand celebration to ring in the year 2000. This event was the first of its kind in the Philippines, setting a precedent for large-scale public New Year's Eve festivities. It was not just a party but also a community gathering, bringing together people from all walks of life to celebrate a significant milestone.