EXPLORE the unseen stories of 2023 with Google's Year in Search, revealing a mix of global and Philippines-specific trends shaped by technology, culture and key events. "Search is a portal that allows us to examine the collective interests of netizens through their search queries. Google search allows us to explore their mind and their behavior online when looking out for the terms they are most interested in," explains Mervin Wenke, head of Communications and Public Affairs at Google Philippines.

In the Philippines, the dominant trends in Google searches blended practical concerns and cultural engagement. Introducing a new SIM registration law sparked widespread interest. Topping the news category, Filipinos sought to understand and comply with the mandate. This practical concern was mirrored by searches related to major global events such as the Israel-Hamas conflict and various health and environmental updates, highlighting the Filipino public's engagement with local and international issues.

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