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Shopee: Filipinos shift to live selling for holiday shopping


Shopee joined the country's holiday shopping season with 50-times uplift in orders on Shopee Live, an interactive live-streaming feature in Shopee during its 12.12 Mega Pamasko Sale.

With the gifting season in full swing, the first two minutes of the sale resulted in a 12 million items sold on Shopee Live across markets.