2024 CRM Trends: Insights from Zoho's Gibu Mathew

By Noemi Lardizabal-Dado

Dec 10, 2023 12:06 am

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AS we enter the New Year, businesses are set to witness significant changes in customer relationship management (CRM) systems. In a Zoom call, Gibu Mathew, vice president and general manager of APAC at Zoho, a leading software development company with over 100 million users, shares four key trends shaping the future of CRM.

For the first trend, Mathew stresses the importance of a consolidated data platform for maximizing AI benefits in CRM, leading to enhanced customer insights and experiences.

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