The label 'tsimosa' (rumormonger) used to carry an offensive connotation. However, in today's era of social media, individuals don't hesitate to proudly identify themselves as 'Marites,' the latest Tagalog slang derived from 'Mare, ito ang latest!' – a term associated with those who enjoy engaging in gossip.

Previously, Filipinos earned the moniker 'tsismosa' due to showbiz tabloids and talk shows. However, it has been years since prominent showbiz-oriented talk shows — 'Startalk' and 'The Buzz,' just to name a few — were part of mainstream media in the Philippines.