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`Agriculture needs to be more attractive to entrepreneurs'

GO Negosyo founder Jose Maria 'Joey' Concepcion 3rd said that the concept and image of agriculture needs to change in order to attract more business interest.

' We really must inspire the new generation (to take up agriculture). If you look up the digital entrepreneurs and then compare them with the farmers, who would want to drive farm equipment when you can drive expensive cars? We really have to change that mindset,' Concepcion said at The Manila Times Forum 'Microenterprise 2024, Growing MSMEs, nurturing prosperity.'