JUST how many of us have passed up on physically going to retail stores to do some shopping and instead have decided to embrace the power of technology and just order from where we are? Of course, there is still a market that prefers the experience of retail therapy by physically going to the stores, but as for the former, that segment is increasing exponentially.
The online shopping experience can be truly immersive, and it depends on the capabilities that retail companies have plugged into their website to make sure that we will not have any reason to go to their physical store. Uniqlo, in encouraging its customers not only to shop online but also buy, gives out a voucher code that is only applicable when you purchase online. This is, of course, an easy decision, and this marketing strategy has served the company well.
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