INCONSISTENCY hurts livestreamers regardless of stature. This is a lesson learned from TikTok live seller Pauline Galvez Rodriguez. She started live selling last year when faced with the need to downsize her wardrobe before heading to Makati for college.

She shared, 'Inspired by the vibrant live selling community on TikTok, I decided to leverage the platform to sell my preloved clothes. In the process, I observed successful live sellers, taking meticulous notes on effective strategies to attract followers and foster customer loyalty.'