FOR its impactful endeavors that enhanced the well-being of Filipinos, SM Supermalls recently garnered awards from esteemed recognition platforms, including the Asia CEO Awards, the Healthy Pilipinas Awards for Partners by the Department of Health (DoH) and the 2023 Dragons of Asia Awards.
Asia CEO Awards
SM Supermalls was recently awarded by the Asia CEO Awards as part of the Circle of Excellence for Top Employer of the Year 2023 during the gala night, held at the Manila Marriott Grand Ballroom on October 24. Since 2010, the Asia CEO Awards has recognized notable companies and leaders for their contributions in building the nation.
SM Supermalls successfully steered back to business growth this year after emerging stronger in an industry heavily impacted by the pandemic. A critical factor in achieving this was the company's employee experience transformation program, which touched on the various stages of the employee journey from attraction, development and engagement. Targeted people programs gave employees opportunities to learn new skills, grow their careers and give back to communities while contributing to business growth. These efforts yielded desired results for the company, including a strong retention trend year-on-year since 2019.
Healthy Pilipinas Awards for Partners
SM Cares and SM Supermalls were honored by the DoH at the concluded Healthy Pilipinas Awards for Partners. The ceremony was held at the Philippine International Convention Center (PICC) last October 27
Celebrating success in promoting a healthier Philippines, SM Cares — the corporate social responsibility arm of SM Supermalls — earned gold recognitions from the DoH for SM's impactful initiatives. The bike friendly projects across all SM malls nationwide were committed to sustainable and active living. This included the establishment of dedicated bike lanes, convenient bike parking facilities at nearly all SM malls and thoughtful additions such as bike repair racks. Meanwhile, the awareness of the crucial role of breastfeeding in infant and maternal health was recognized through the campaign of SM. While mothers were free to breastfeed anywhere within the premises of the malls, the SM campaign went a step further with the provision of breastfeeding stations. Available in 80 SM malls nationwide, these stations created a supportive and comfortable environment for mothers to nurture their babies.
Together with its partner, Galing Pook Foundation, the Healthy Pilipinas Awards recognized citizen-led organizations that have embodied innovation, sustainability and citizen empowerment, and that have made positive contributions to improving the quality of health, life and well-being in the communities where the organizations operate.
Dragons of Asia Awards
SM Supermalls took home two major awards at the 2023 Dragons of Asia Awards, held at the Eastin Hotel in Kuala Lumpur, Malaysia last October 27.
SM clinched the coveted Blue Dragon award for having the best campaign in the Philippines and another Silver Dragon under the Best Event or Experiential Marketing category for its captivating Christmas activations, namely SM Mall of Asia's "Night of Lights" and SM Megamall's "Mega Christmas in Space."
The winning campaign showcased the brand's commitment to connect with local communities and create memorable experiences for its shoppers. Both activations wowed visitors with immersive, interactive holiday displays, turning the malls into enchanting Christmas wonderlands not far away from home.
"These accolades reaffirm our commitment to fostering health, innovation and excellence in our initiatives. At SM Supermalls, we dedicate these awards to our hardworking teams and the communities we serve as we continue to strive for a healthier, more vibrant and sustainable future," SM Supermalls President Steven Tan said.
To know more about SM Supermalls, visit www.smsupermalls.com, or follow @SMSupermalls on social media.