Special Features
SM Supermalls takes home prestigious accolades

FOR its impactful endeavors that enhanced the well-being of Filipinos, SM Supermalls recently garnered awards from esteemed recognition platforms, including the Asia CEO Awards, the Healthy Pilipinas Awards for Partners by the Department of Health (DoH) and the 2023 Dragons of Asia Awards.

Asia CEO Awards

SM Supermalls was recently awarded by the Asia CEO Awards as part of the Circle of Excellence for Top Employer of the Year 2023 during the gala night, held at the Manila Marriott Grand Ballroom on October 24. Since 2010, the Asia CEO Awards has recognized notable companies and leaders for their contributions in building the nation.

Present at the awarding ceremony are (from left) SM Supermalls Vice President for Mall Operations Junias Eusebio, Assistant Vice President for Human Resources (HR) Joseph Anthony Rodriguez, Senior Assistant Vice President for Mall Operations Jocelyn Lapid-Carino, Senior Assistant Vice President for Mall Operations Johanna Melissa Rupisan, Vice President for HR Cheryll Agsaoay, Vice President for Corporate Marketing Grace Magno, Regional HR Manager Lolibeth Esmana, Senior HR Manager Chloe delos Santos-Chua, and Vice President for Business Planning and Operations Enablement Jerry Paul Manus. CONTRIBUTED PHOTO

SM Supermalls successfully steered back to business growth this year after emerging stronger in an industry heavily impacted by the pandemic. A critical factor in achieving this was the company's employee experience transformation program, which touched on the various stages of the employee journey from attraction, development and engagement. Targeted people programs gave employees opportunities to learn new skills, grow their careers and give back to communities while contributing to business growth. These efforts yielded desired results for the company, including a strong retention trend year-on-year since 2019.

Healthy Pilipinas Awards for Partners

SM Cares and SM Supermalls were honored by the DoH at the concluded Healthy Pilipinas Awards for Partners. The ceremony was held at the Philippine International Convention Center (PICC) last October 27

SM receives gold and bronze recognitions for its initiatives and programs, geared toward sustainable and healthy living. CONTRIBUTED PHOTO
SM City Davao also receives the bronze award, specifically for its One-Stop Venue for Health initiatives, targeting the communities in the southern part of Davao. CONTRIBUTED PHOTO
SM Cares’ campaigns to promote bike-friendly communities and breastfeeding awareness are each given gold distinctions by the Department of Health. CONTRIBUTED PHOTO
SM Supermalls receives the bronze award for its comprehensive Covid-19 vaccination program, reaching 10.6 million jabs as part of the nationwide immunization across 77 SM malls. CONTRIBUTED PHOTO

Celebrating success in promoting a healthier Philippines, SM Cares — the corporate social responsibility arm of SM Supermalls — earned gold recognitions from the DoH for SM's impactful initiatives. The bike friendly projects across all SM malls nationwide were committed to sustainable and active living. This included the establishment of dedicated bike lanes, convenient bike parking facilities at nearly all SM malls and thoughtful additions such as bike repair racks. Meanwhile, the awareness of the crucial role of breastfeeding in infant and maternal health was recognized through the campaign of SM. While mothers were free to breastfeed anywhere within the premises of the malls, the SM campaign went a step further with the provision of breastfeeding stations. Available in 80 SM malls nationwide, these stations created a supportive and comfortable environment for mothers to nurture their babies.

Together with its partner, Galing Pook Foundation, the Healthy Pilipinas Awards recognized citizen-led organizations that have embodied innovation, sustainability and citizen empowerment, and that have made positive contributions to improving the quality of health, life and well-being in the communities where the organizations operate.

Dragons of Asia Awards

SM Supermalls took home two major awards at the 2023 Dragons of Asia Awards, held at the Eastin Hotel in Kuala Lumpur, Malaysia last October 27.

SM clinched the coveted Blue Dragon award for having the best campaign in the Philippines and another Silver Dragon under the Best Event or Experiential Marketing category for its captivating Christmas activations, namely SM Mall of Asia's "Night of Lights" and SM Megamall's "Mega Christmas in Space."

SM Megamall’s ‘Mega Christmas in Space’ is Manila’s inaugural 3-D light-emitting diode or LED tunnel that invites enthusiasts to explore the universe without a rocket ship. CONTRIBUTED PHOTO
SM Mall of Asia’s ‘Night of Lights’ features larger-than-life, Disney-themed installations. CONTRIBUTED PHOTO

The winning campaign showcased the brand's commitment to connect with local communities and create memorable experiences for its shoppers. Both activations wowed visitors with immersive, interactive holiday displays, turning the malls into enchanting Christmas wonderlands not far away from home.

"These accolades reaffirm our commitment to fostering health, innovation and excellence in our initiatives. At SM Supermalls, we dedicate these awards to our hardworking teams and the communities we serve as we continue to strive for a healthier, more vibrant and sustainable future," SM Supermalls President Steven Tan said.

To know more about SM Supermalls, visit www.smsupermalls.com, or follow @SMSupermalls on social media.