WALT Disney Co., the US entertainment conglomerate, is expediting its business exploration in the Chinese market, fully tapping the market's huge potential in particular in the wake of the pandemic when the world's second-largest economy is seeing its consumption and tourism vitality surge back to previous levels.

Throngs of visitors, adorning clothes or decorations drawn from the movie Frozen, were seen pouring into the Hong Kong Disneyland Resort in a short video clip seen on X, formerly known as Twitter, on Monday, the first day the resort opened a new themed land inspired by the hit movie to the public.