THOUGH not all businesses start out with investors, the latter can be linchpins toward fast moving and sustainable business growth. Here are some practical tips for a start-up and a micro, small or medium enterprise or MSME owner that is looking for investors for the first time:

Develop a strong business idea. A compelling business idea is key to attracting investors to your startup. An investor will be more likely to commit their funds to a business when they see a unique selling proposition or USP, that distinguishes the business from those that operate in similar niches.