Public Square
Boteful Batanes: Where every bottle counts

Expanding its Boteful Philippines program after successful activations in various areas, Ginebra San Miguel Inc. (GSMI), the spirits business of San Miguel Corp., made its mark in Batanes.

Known as Boteful Batanes, this secondhand bottle retrieval project — conducted in collaboration with the San Miguel Foundation and the local government of Batanes — yielded impressive results. Approximately 20,000 used bottles were collected within a week from the municipalities of Basco, Mahatao, Ivana and Uyugan.