Climate-neutral ads misleading

By Agence France-Presse

Nov 02, 2023 12:12 am

GENEVA: Climate neutrality cannot be touted in advertisements as there is no definitive method to measure such a claim, Switzerland's independent consumer protection group ruled on Tuesday.

The ruling means that slogans such as 'C02 neutral,' 'climate neutral' or 'climate positive' are considered misleading, said the Consumer Protection Foundation, which represents German-speaking Swiss consumers.

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