BACK in 2006, I was speaking at an Advertising Suppliers Association of the Philippines event. Norelyn Babiera of Fiera de Manila nudged Donald Lim of the Inquirer at that time, and I about creating an organization for the digital marketing industry. We looked at each other and agreed that it was time. The founders of the Internet and Mobile Marketing Association of the Philippines (Immap) were organized. The rest is history. Through the years, great men and women joined and took the organization to the next level.

Last week, at the Digimax/Digicon event, Immap introduced its new identity as the Digital Marketing Association of the Philippines (DMAP). From 5 percent to 15 percent in 2006 to 61 percent digital ad spend (as a percentage of total ad spend in the Philippines), as reported by WeAreSocial, no one can stop the momentum of digital marketing and advertising adoption in the country. I am certain more significant undertakings will come from the organization as digital now dominates the marketing and advertising realm in the country.