FRANCHISING is doing business for yourself but not by yourself. You have a big brother or sister to guide you through, as your success and failure is shared with him or her as well. You are extended the privilege to use the documented systems, standardized processes and unique procedures that are time-tested by the franchisor who has been through the lessons and trial-and-error through the years. You are not reinventing the wheel that had been running their success stories. A good analogy is that you are making a photocopy or a duplicate of a good original. You are authorized by a limited contract to share the prestige intrinsic of a brand that is already known to the market. You share the value of the brand that the franchisor has nurtured through time.

These are just some of the many reasons why franchising is probably the best business model.

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