InMobi said in their report on Thursday that it conducted a survey on 1,000 smartphone users in Indonesia, Malaysia and the Philippines. The results show six out of 10 respondents planned to increase their budget for shopping this holiday season compared to 2022.
According to InMobi, Southeast Asia saw a spike in shopping in 2022 when retailers sold their products in 9.9 shopping events, 12.12 sales, and then the 10.10 and 11.11 events.
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