IN today's hyper-connected and rapidly evolving digital age, customer loyalty is paramount for businesses seeking long-term success. With a multitude of choices at their fingertips, customers can easily switch brands or services. To thrive in this environment, companies must adapt and embrace strategies that resonate with the digital-savvy consumer.
To effectively build customer loyalty in the digital age, it is essential to understand the digital consumer's behavior and expectations. These customers exhibit specific traits that shape their interaction with digital platforms.
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