Read this in The Manila Times digital edition.

The term "influencer" has long existed and evolved over time. According to dictionary.com, the word itself has been used since the mid-1600s, although it did not have the same connotation as today.

In Circle Chief Executive Officer IC Mendoza channels the power of today's social media influencers. FILE PHOTO
In Circle Chief Executive Officer IC Mendoza channels the power of today's social media influencers. FILE PHOTO

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