THE non-life insurance industry, through the collaborative efforts of the Philippine Insurer's and Reinsurer's Association, the Philippine Insurer's Club as well as the Insurance Institute for Asia and the Pacific, will be celebrating Insurance Consciousness Week from October 13 to 26, albeit with activities that go beyond the designated week. This year's theme is 'Strengthening Disaster Preparedness and Resilience Through Insurance.'

To reach the insuring public, they plan several radio program guestings with the opportunity for the audience to phone in their questions related to the chosen theme. The guestings will be at DZRJ AM on Friday, October 13, at 10 a.m., hosted by Errol Decame, and again on Saturday at 11 a.m., this time hosted by Barbie Atienza. PIRA, PIC and IIAP officers will be on hand to help enlighten the insuring public on the role of insurance in disaster preparedness and resiliency.