Marketing sector seen to benefit from AI

By Brix Lelis

Oct 09, 2023 12:17 am

THE country's marketing industry must embrace innovations like artificial intelligence (AI), Philippine Marketing Association (PMA) officials said Saturday.

Guesting at the 'Business and Politics' program hosted by The Manila Times Chairman and CEO Dante 'Klink' Ang 2nd, PMA President Sy Bryan Lato and PMA Youth and Academe Chairman Leah Marie Ayeng said marketers must adopt AI.

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